What is The Coffee Circuit

Coffee producers are often excluded from participating in their supply chains beyond the local level; their stories are often articulated by others. The Coffee Circuit allows producers to be seen and heard on their own terms, without censorship or filters, enabling them to retain agency over their identity once their coffee leaves the farm. It allows roasters to connect with producers they might never meet otherwise, fostering personal relationships built on authenticity rather than curation.

A circuit is “a two-way communication path between points”

The Coffee Circuit "short-circuits" the traditional supply chain,
allowing farmers and roasters at either end come together
before coffee starts to move.

What It Is

A place for producers to share their stories.
A place for buyers to learn directly about producers.
A place for producers and buyers to get to know one another

What It Isn't

A profit making business.
A trading platform to sell or buy coffee “right now”.
A place for sharing personal life updates,posts, or photos;it
is a dedicated platform for expanding professional networks.

How It Works

Producers and buyers create profiles to share their stories.
They can find each other, make connections and communicate directly.
Have facilitated conversations by participating in Relationship Building Forums.

Frequently Asked Questions

How it works

Farmers can create profiles to share their work, stories, and harvests, owning their identities. Roasters also share pertinent information and can express interest in working with farmers. Farmers decide whether it's a good fit. They can talk with one another in a free but facilitated environment.

What does Coffee Circuit do?

It allows farmers whose identities are normally lost in the supply chain the chance to be seen and heard the way they want to be, without curation, censorship, or marketing filter. It allows roasters to connect directly with farmers who normally would never find, even if they travel to farming communities. Provides farmers with a space to make themselves visible and known Facilitates direct communication and collaboration between smallholder farmers and roasters.

What it doesn't do?

Get involved in trading in any way Take a cut of the money roasters pay or the money farmers earn Buy, sell, source, or market coffee, in any way, directly or indirectly.

Who is behind it?

Academic researchers with coffee trading experience Smallholder farmers Programmers & data scientists

How does it make money?

It doesn't make money.

Re-humanizing specialty coffee through personal connection.